Larkspur Data
www.larkspurdata.com
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Using a video tape, DVD or other marketing materials to get a face-to-face meeting with a prospect

Here’s a great, non-threatening way to get face-to-face meetings with some of your best prospects.  Make, rent or borrow a video tape on an exciting investment strategy.  Call the prospect and tell them you just heard of a powerful new investment technique and that you’d like to share some information on it.  Tell them about the idea using your best sales pitch.  Once you sense some excitement on the other end of the line, tell them about the video tape.  The prospect will probably be expecting you to ask for some kind of commitment over the phone.  Instead, tell them that you’ve got this great video tape that you’d like to send over to them so they can evaluate the strategy for themselves.  Most people will be glad that you’re not trying to close the sale and happily accept your offer to send out the tape.  One week later, call the client and ask if they’ve had a chance to review the materials you sent them.  Explain that the tape you sent is your only copy and that you need to get it back to show to one of your biggest clients.  Tell them you plan to be in the neighborhood later that week and offer to pick it up at their house.  When you arrive, bring some other literature on the investment idea you spoke about.  Tell them that you’re in a hurry, but that you’d like to take just a minute to go over some of the materials with them.  Nine times out of ten, they’ll invite you into their living room, giving you a chance to discuss the matter (and close the sale) in a very non-threatening environment!       

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Time in the market, not timing the market
 

In 1624 the Governor of the Dutch West India Company purchased Manhattan from the Native Americans for only $24 worth of beads and trinkets.  Many people cite this as an example of how European settlers cheated the Native Americans and virtually stole property that was rightfully theirs.  They might be right.  We’ll leave that one to the historians however, and get on with the real topic of this discussion, which is investing.

If the Native Americans had invested the proceeds from the sale at an average compound rate of 8%, their portfolio today would be worth well over $75 trillion dollars!  Today they’d have enough money to buy back Manhattan, Tokyo and all of the companies in the S&P500!!!