Establish Profitable New Relationships

For those of you paying attention, the charitable market is in dire straits.  This is an excellent opportunity for you to take advantage of the benefits enjoyed by tax-exempt entities and develop new relationships with long establish organizations.

By joint venturing with charitable groups you can gain instant access to a variety of donors; high-net-worth individuals, professionals, civic-minded citizens and community leaders.  Just the type of prospects you’re searching for.

News articles have been appearing on a regular basis discussing the slowdown in charitable donations and posing questions about the lack of charitable giving.  The Wall Street Journal has carried numerous articles on this subject over the past several months.  The Journal went so far as to devote an entire section of a Monday edition to philanthropy and problems within the charitable community.  (See below for links.)

Here’s a Simple Idea That’s Easy to Implement

Start by contacting some of the larger charities and foundations in your local area.  Ask to meet with executive officers or individuals in charge of fund raising.  Take them to lunch and pick their brains.  Ask probing questions; how is their organization fairing under current market conditions?  Do they have any upcoming plans for major fund-raisers, etc?  Establish a friendly, cooperative relationship. 

Then approach your contact with a mutually beneficial fundraising idea.  Joint venture an investment seminar, estate planning or similar type of event.  The range of fundraising ideas is limited only by your imagination.  Remember that these organizations are not restricted by the “do-not-call” regulations.  So all of those people you’ve been wanting to call but can’t, suddenly become available to you.

Use our Prospects of Wealth and/or Tax-Exempt Opportunities databases to locate high-net-worth individuals and recognized charities.  The charities might split some of the costs with you.  This is an opportunity to establish yourself as an expert, attract new clients and develop relationships with well-known organizations that you can work with for years to come.

Any professional who can help a charity regain their donation base will have a life-long client and referral source!

Larkspur Data Is Here to Help

If you’re interested in working with charities and other tax-exempts, let us know.  We can offer some additional ideas and help you with your marketing needs.

Here Are Some Links to Several Wall Street Journal Articles on Charitable Giving

http://blogs.wsj.com/wealth/2010/03/01/wealthy-still-feeling-charitable-but-giving-less/

http://online.wsj.com/article/SB125858815609754629.html

http://online.wsj.com/article/SB125762788412936141.html

http://online.wsj.com/article/SB10001424052748704500604574481773446591750.html

http://online.wsj.com/public/page/philanthropy-110909.html